It depends on what your expectations are about "the relevant media".
If "relevant" means famous or well known, then we can explain how you can get there. Relevant also means "I want to be in front of my audience".
For example, if you are an HR expert, being featured in HR Vine in the UK, is much more relevant and credible than being featured in The Guardian simply because HR Vine is one of the top publications about HR in the country.
Now, if relevant means "famous" then you need to be patient and build your profile online. If you want to be featured in Forbes, but you haven't been featured anywhere else before, chances are, you won't be featured in Forbes first.
Let's compare Forbes to the Olympics. If you decide you are going to be a runner, you don't start competing at the Olympics first. You win races in your neighbourhood, then in your city, then in your state and then your country. Once you've won enough races locally / nationally, you will be selected to be in the Olympics.
So if you want to be featured in top publications, start with local, smaller publications so you can build your profile online, and when an opportunity comes along, you're ready to shine bright in a top or "relevant" publication.
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