When do I reply to a journalist request, am I the only one or there are more people replying to the same request?

Journalists often get many replies, which means that your comments are not exclusive.

So, generally speaking, the sooner you reply to a journalist request, the higher will be your chances to score coverage from a journalist request.

You need to gather your thoughts on how you can help them and respond quickly rather than leaving it for the next day. It could be too late.

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