Because the media sometimes move slowly.
Many media outlets plan their calendar with weeks or months in advance, so even if you had replied promptly and the journalist has followed up for more, it could be some time before you see any content published.
Journalists are very busy and if there is something we know for sure is: they don't like to be chased.
If the content never appears (which happens more often than you can imagine), don't blame the journalist themselves – sometimes editors will ‘spike’ a story or cut it right down after it has been written. In these cases, you will still have made a potentially useful contact for the future.
We understand that all the work sounds hard and challenging, but believe us... it's worth.
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